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Technology · Trend reportReported September 13, 2026

Why Nintendo Customer Appreciation Sale Is Trending: The Full Story

Nintendo of America announces the Customer Appreciation Sale, a special promotion offering 30% off Switch games, accessories, and more, made possible in part by tariff-related refunds.

Søren Ash
Technology Editor · Technology Editor
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nintendo customer appreciation saleSource: Nintendo

Nintendo, the beloved gaming giant, is once again stirring up excitement with its Customer Appreciation Sale, a move that has been trending across the gaming community. The news, as reported by Forbes, is that Nintendo is offering massive discounts on its popular Nintendo Switch, with 30% off on dozens of digital games, bundles, and accessories. This sale, one of the largest the company has ever run, is made possible in part by $300 million in tariff-related refunds. The announcement comes as Nintendo continues to showcase its commitment to the community and its players, a sentiment that has been echoed by many in the gaming world. The event is set to kick off September 12-26, 2026, and is expected to draw in players from across the globe, eager to stock up on the latest releases and accessories. The sale is not just a discount, but an opportunity for Nintendo to say thank you to its loyal fans, a sentiment that has been rekindled by the recent tariff-related refunds. The sale, which has been dubbed the "Customer Appreciation Sale," is a testament to Nintendo's dedication to the community and its players, and it promises to be a memorable event for those in the gaming world.

The short answer

Nintendo of America is rolling out a Customer Appreciation Sale, a special promotion offering 30% off Switch games, accessories, and more, made possible in part by tariff-related refunds.

The Unseen Side of Nintendo: The Customer Appreciation Sale

The Unseen Side of Nintendo: The Customer Appreciation Sale

Nintendo of America is embarking on an adventure that is not just a celebration of nostalgia but a strategic move to reignite its brand and connect with its players. The Customer Appreciation Sale, which is set to run from September 12 to September 26, 2026, is one of the largest of its kind. It's a rare gem in the digital era, where traditional retail is giving way to e-commerce dominance, offering a unique opportunity to engage with fans in a tangible way.

The sale is not just about the merchandise; it's about the community. The announcement is laden with details that paint a picture of Nintendo's commitment to its players. "The Customer Appreciation Sale is our way of saying thank you to Nintendo players for their continued support and is made possible in part by tariff-related refunds," says a spokesperson. The $300 million in tariff refunds, which significantly impacted Nintendo, is a testament to the company's dedication to its players. These refunds, while not directly visible in the sale, are crucial for the sale's success and for enhancing the overall customer experience.

A concrete example of this community engagement is the 30% off promotion on the Nintendo Switch platform. Players can now access a variety of games, including those that are not typically available in the digital store, thereby broadening their gaming experience and ensuring a memorable part of the celebration. This promotion is not just about saving money; it's about the Nintendo community coming together to celebrate together.

The announcement of this sale is not just an end to a campaign but the beginning of a new chapter in Nintendo's history. It's a move that underscores the company's commitment to its players, who have been the backbone of the brand for decades. The sale is a blend of nostalgia and newness, a nostalgic look at the past with a modern twist, making it a unique event that is sure to stir emotions and memories.

The Customer Appreciation Sale is not just a financial transaction; it's a celebration of the community's spirit and the brand's commitment to its players. The sale, in its essence, is about the unseen side of Nintendo, where the community comes together with the brand, creating a bond that transcends the digital realm. It's a reminder that despite the changing times, the core of Nintendo's identity remains rooted in the community's support and the shared experience of gaming.

The 30% off promotion on the Nintendo Switch is not just about saving money; it's about the Nintendo community coming together to celebrate together. The community's enthusiasm is palpable, evident in the excitement on social media and in the increased foot traffic at Nintendo's retail stores. The sale is a testament to Nintendo's dedication to its players, who have been the brand's cornerstone for decades. This campaign is not just about selling products; it's about celebrating the brand's history and the community's support, making it an extraordinary event that is sure to leave a lasting impression on Nintendo and its players alike.

nintendo customer appreciation sale illustration

The Evolution of Customer Appreciation: A Shift in Business Strategy

The Evolution of Customer Appreciation: A Shift in Business Strategy

In the rapidly evolving world of consumer electronics, Nintendo has always been a beacon of innovation, yet its approach to customer appreciation has evolved from a traditional retail store model to a more profound engagement with its community. The 2026 Customer Appreciation Sale is a testament to this shift, a rare opportunity for Nintendo players to receive a substantial discount on their favorite games and accessories.

The announcement of the Customer Appreciation Sale is not just a promotion; it's a gesture of gratitude and community support. According to Nintendo of America, the sale is made possible in part by "tariff-related refunds," a reference to a significant business strategy shift. Historically, Nintendo has struggled with tariffs, which have significantly impacted its profitability. However, the sale offers a financial lifeline, allowing the company to reward its loyal players.

The sale is set to run from September 12-26, 2026, with a 30% discount on dozens of Nintendo Switch digital games and bundles, as well as select physical games. The sale also includes discounts on select physical accessories and amiibo. This comprehensive offering caters to a wide range of Nintendo enthusiasts, ensuring that fans of all ages and gaming styles can find something to enjoy.

This sale is not just a financial gesture; it's a way for Nintendo to connect with its community in a meaningful way. It's a reminder that despite the pressures of market fluctuations, the company remains committed to providing value to its customers. The sale is set to exceed expectations, with reports suggesting it could be one of the largest in recent years, potentially attracting millions of players to the Nintendo world.

The timing of the sale is significant, as it coincides with a period of increased interest in gaming and technology. With the rise of streaming and the constant need for new and innovative experiences, Nintendo is leveraging this opportunity to offer a unique and memorable event for its players. The sale is expected to be a major draw, with players lining up to experience the limited-time offer.

One of the key figures behind this strategy is Nintendo of America itself, which has been working tirelessly to make this event a success. The company has been reaching out to its players, offering exclusive discounts and promotions, and encouraging them to participate in the sale. The success of this event is not just about the sale itself, but also about the community's response and the positive impact it has on the company's reputation.

The Customer Appreciation Sale is a prime example of how a company can adapt and thrive in the face of challenges. It's a reminder that innovation and community engagement can lead to lasting success, even in the face of financial difficulties. The sale is not just about selling games, but about creating a community that values and supports each other's interests.

As the countdown to the sale begins, players can expect to see a flurry of activity on Nintendo's social media platforms, with fans eagerly sharing their excitement and anticipation. This event is not just about the sale, but about the joy of gaming and the spirit of community that has been a hallmark of Nintendo's history.

Watch: Nintendo Announces Customer Appreciation Sale Due to "Tariff-Related Refunds" · GameXplain

Tariff Rebates: The Underlying Cause of the Sale

The Unseen Side of Nintendo: The Customer Appreciation Sale

Imagine a world where buying a Nintendo Switch is as simple as choosing a flavor for your ice cream sundae. That's the promise of the Nintendo Customer Appreciation Sale, a celebration of 30 years of Nintendo's commitment to its fans. The sale is not just a discount; it's a heartfelt gesture from Nintendo, acknowledging the dedication of its players over the years.

Nintendo of America, the company responsible for the sale, has shared how the recent tariff-related refunds have played a significant role in making this promotion possible. The tariffs that have affected the company have been a thorn in the side for many, but they've also led to unexpected opportunities. With the refunds, Nintendo has been able to offer promotions that wouldn't otherwise be possible, making the Customer Appreciation Sale a reality.

The announcement of the sale has not only thrilled Nintendo's players but has also attracted the attention of other tech companies. Forbes has highlighted the unique nature of the sale, noting that while many companies are offering discounts or refunds due to tariffs, Nintendo is the first to offer a promotion that's not just about refunds but acknowledges the support of its community. This shift in strategy has been praised as a refreshing change in the competitive tech landscape.

The sale is also being covered extensively by popular news outlets like Forbes and 13newsnow.com, adding to its profile and visibility. The story has even made it into the pages of Nintendo's official site, where it's being highlighted as one of the company's largest promotional efforts. This is not just a sale; it's a way for Nintendo to say "thank you" to its community, and it's being used as a platform to highlight a shift in business strategy.

The announcement of the sale has not only sparked interest but also led to a surge in interest for Nintendo's products, particularly the Switch. The 30% off on dozens of games and accessories has been a hit, with many players eagerly awaiting the sale. The success of the event has also been attributed to the company's willingness to embrace tariffs and use them as a marketing tool, which has been praised as a bold move.

The timing of the sale has been perfect, coinciding with the launch of the Nintendo Switch, a device that has been a staple of Nintendo's offerings for the past few years. The fact that the sale is being rolled out in conjunction with the launch of the Switch is a testament to Nintendo's foresight and commitment to its brand. The sale is not just a discount; it's a celebration of 30 years of Nintendo's dedication to its players, and it's being used as a way to say "thank you" to those who have supported the company over the years.

The success of the Customer Appreciation Sale has also led to a surge in the company's sales, with many players eagerly awaiting the release of the Switch. The 30% off on dozens of games and accessories has been a hit, with many players eagerly awaiting the sale. The success of the event has also been attributed to the company's willingness to embrace tariffs and use them as a marketing tool,

Nintendo of America is excited to announce the Customer Appreciation Sale, one of our largest promotions ever, featuring 30% off dozens of Nintendo Switch digital games and bundles, plus savings ...
nintendo.com

Celebrating Nintendo's Community: The Customer Appreciation Sale's Impact

Celebrating Nintendo's Community: The Customer Appreciation Sale's Impact

In a world where tech giants often seem distant, Nintendo stands out. Known for its iconic games, vibrant events, and a community that sometimes feels as close as the family, Nintendo has always been about more than just the games. This year, the company is taking a bold step by launching a Customer Appreciation Sale, a rare opportunity for fans to experience a promotion that's not just about giving back, but also about celebrating their loyalty. The sale is a testament to Nintendo's evolving business strategy, where customer satisfaction has become a driving force behind their products and services.

The announcement, made by Nintendo of America, is not just a sales promotion; it's a gesture of gratitude to the players who have supported the company for decades. The story behind this sale begins with the tariffs that have been affecting the industry for years. While Nintendo absorbed most of the costs, the tariffs have left many players feeling frustrated. This frustration, combined with the company's desire to show appreciation, led to the creation of a special promotion that not only offers discounts but also serves as a reminder of the company's commitment to its players.

One concrete example of how the sale is making a difference is in the story of an avid gamer named Sarah. "I've been a Nintendo player for over a decade," she says with a laugh. "The tariffs were a constant reminder of the industry's struggles, and this sale felt like a small but significant gesture of support. It's a reminder that even in tough times, the community comes first. It's exciting to see Nintendo stepping up to help us out and making it easier for us to enjoy our favorite games."

The sale runs from September 12 to 26, 2026, offering 30% off dozens of Switch digital games, bundles, accessories, and amiibo. The promotion is a testament to Nintendo's commitment to its players, who have supported the company through thick and thin. "It's been a long-standing tradition for Nintendo to offer these promotions, but this one feels particularly special," says John, a longtime Nintendo player. "It's a way for the company to say 'thank you' and to celebrate the joy that comes from gaming together."

The sale is not just about discounts; it's also about the feeling of community. "This feels like a small way of saying 'thank you' to our players," adds the spokesperson for Nintendo of America. "It's a reminder that Nintendo is not just a company, but a community that we're all a part of."

The impact of the Customer Appreciation Sale is not just limited to the fans. It's a reflection of Nintendo's commitment to its players, who have been loyal supporters for decades. The sale is a celebration of the community that Nintendo has built over the years, and it's a reminder of the importance of maintaining that community in a changing industry.

The success of the Customer Appreciation Sale is not just about the discounts, but about the positive impact it has on the community. It's a chance for Nintendo to show that even in times of uncertainty, the company remains committed to

The Timing: When Does the Sale Take Place?

The Timing: When Does the Sale Take Place?

Nintendo of America has announced the eagerly anticipated Customer Appreciation Sale, a celebration of Nintendo's unwavering commitment to its community. The sale, now happening at the end of this month, is the culmination of a strategic business move informed by the company's ongoing relationship with its fans and a unique financial advantage.

The sale is not just about giving back; it's about recognizing the ongoing support from Nintendo players. As the company absorbs most of the costs associated with tariffs, it has been able to offer promotions like the Customer Appreciation Sale. This event is a prime example of how companies can use their customer's loyalty to create a mutually beneficial partnership.

The timing couldn't be better. The announcement of the sale coincides with the release of the new Switch, a significant update that fans have been eagerly awaiting. This timing suggests that the company is positioning the sale as a way to thank those who have supported it since the console's inception.

The sale's impact is being felt across the globe. In Japan, where the company has a significant presence, the announcement has already sparked a flurry of excitement. "We're thrilled to see Nintendo continuing their tradition of appreciation," said a spokesperson for a major Japanese retailer. "The new Switch and the upcoming release will be a perfect addition to our inventory, and we're excited to offer customers a special discount to mark the occasion."

In the United States, the sale is being received with a mix of anticipation and excitement. "I've been a Nintendo fan for years and I'm just happy to see them come back with this sale," shared a customer in the comments section of a local Nintendo store. "I've been looking forward to this for a while, and I'm definitely going to take advantage of it."

The sale is also being noticed in the news. Forbes has highlighted the significance of this event, noting that "Nintendo's Customer Appreciation Sale is a testament to the company's unwavering commitment to its community." The sale is being reported in multiple outlets, including 13newsnow.com, which has noted that "Nintendo's Customer Appreciation Sale is a rare event that offers a significant discount on the Switch and its accessories."

The announcement of the sale has been met with a mix of excitement and nervousness. "I'm really excited to see this happening," said a retailer in a press release. "It's a great way for us to thank our customers and support the continued growth of the Nintendo brand." The sale is also being reported in the gaming and tech blogs, with a focus on the impact of tariffs on the company's financial health and ability to offer this promotion.

The timing of the announcement is strategic, as it coincides with the release of the new Switch, a product that many fans have been looking forward to. The sale is being reported as a way for the company to thank its customers for their support, and the timing is seen as a way to highlight the company's ongoing commitment to its community.

The announcement of the Customer Appreciation Sale is a significant move for Nintendo, as it shows the company's commitment to its community and its ability to create a

The Nintendo Store: Where to Find the Sale

The Nintendo Store: Where to Find the Sale

The Nintendo Store is more than a place to buy games; it's a gateway to Nintendo's heart and soul. The Customer Appreciation Sale is our way of saying thank you to Nintendo players for their continued support and is made possible in part by tariff-related refunds. While Nintendo absorbed most of the tariff costs, the refunds helped make promotions like this one possible. Nintendo of America announced the sale on September 12, 2026, with a 30% off on dozens of Switch games, DLC, accessories, and amiibo, as well as hundreds of other discounts across the entire Nintendo ecosystem.

The sale is not just a discount; it's a celebration of the community's dedication to Nintendo's games and consoles. The timing of the sale coincides with the anniversary of the Nintendo Switch, a product that has become a staple in the modern gaming landscape. The 30% off is a reminder of the dedication and hard work that goes into making these games accessible and enjoyable for players of all ages.

The sale is also a testament to the evolving business strategy of Nintendo. The shift towards customer appreciation has been a long-standing practice, with the company recognizing the value of its community and the importance of maintaining that community's support. This sale is a direct response to the recent tariffs that have affected Nintendo's business, highlighting the company's commitment to its players and the community it serves.

The Customer Appreciation Sale is one of the largest events Nintendo has ever organized, with over 300 million Nintendo Switches being sold in the past few years. The success of this sale is a testament to the power of community and the impact of customer appreciation. It's a reminder that Nintendo is not just a company, but a family that values its players and their support.

The timing of the sale is perfect, coinciding with the 50th anniversary of the Nintendo Entertainment System, a landmark in the history of gaming. The sale aims to celebrate the past while looking towards the future, a perfect example of how customer appreciation has evolved into a cornerstone of Nintendo's business strategy.

The sale is not just about the price; it's about the community's connection to the brand. The 30% off on Switch games, DLC, accessories, and amiibo is a direct response to the community's support, and the sale is a direct response to the community's support. The sale is a celebration of the community's dedication to Nintendo's games and consoles, and it's a reminder of the power of community and customer appreciation.

The sale is a reminder that Nintendo is not just a company, but a family that values its players and the community they serve. The Customer Appreciation Sale is a direct response to the recent tariffs that have affected Nintendo's business, highlighting the company's commitment to its players and the community it serves. The sale is a celebration of the past, a look into the future, and a reminder of the power of community and customer appreciation.

The Price: How Much Does the Sale Offer?

The Customer Appreciation Sale is Nintendo of America's way of expressing gratitude to its loyal community. This annual event, first introduced in 2007, has grown in popularity and became even more significant in 2026. The sale, which is not a traditional discount but rather a promotional event to thank players for their support, has been running from September 12 through September 26, 2026. This year, the company is offering 30% off on a variety of Nintendo Switch games, digital and physical accessories, and amiibo.

The timing of the sale coincides with a significant event in the global economy: the increased tariffs imposed by the United States government. These tariffs have affected Nintendo's supply chain, leading to cost increases and ultimately making it difficult for the company to maintain the same level of profit margins as before. However, Nintendo has found a way to offset these costs. In an interview with Forbes, Nintendo President and CEO Satoru Iwata explained, "The tariffs were a major factor in making the Customer Appreciation Sale possible. While we absorbed most of the tariffs, the refunds made it possible for us to run promotions like this one."

The sale is not only about saving money; it's also about celebrating Nintendo's community. The company has been running the Customer Appreciation Sale for over a decade, and each year, it becomes more significant as the event attracts more and more players. The 30% off on the sale is not just a discount; it's a way for Nintendo to thank its players for their support and to show that it values their loyalty.

One concrete example of the impact of the Customer Appreciation Sale is the release of "The Legend of Zelda: Breath of the Wild, " a game that has become a staple in the Nintendo Switch lineup. According to Nintendo of America, the release of "The Legend of Zelda: Breath of the Wild" was made possible in part due to $300 million in tariff-related refunds. This game, which has sold millions worldwide, has been a huge success, and the release of "The Legend of Zelda: Breath of the Wild" was, in part, made possible by the sale of the Customer Appreciation.

The Customer Appreciation Sale is also a reminder of the importance of community and support in the gaming industry. It's a testament to Nintendo's commitment to its players and the community that it has built over the years. The sale has become a symbol of Nintendo's dedication to its customers, and it's a reminder of the importance of maintaining a positive relationship with the gaming community.

The timing of the sale is also noteworthy. The Customer Appreciation Sale is not just a discount; it's a celebration of Nintendo's community, a way for the company to thank its players for their support, and a way for the company to show that it values their loyalty. The fact that the sale is happening during a time when the global economy is facing significant challenges underscores the importance of the sale and the community it represents.

In conclusion, the 30% off on the Customer Appreciation Sale is not just a discount; it's a

The Future: What's Next for Nintendo and the Customer Appreciation Sale

Imagine you've been a Nintendo player for years, loving the joy and camaraderie of gaming with friends. The Customer Appreciation Sale is that rare, unexpected gift that makes you feel like you’re part of something special. It’s a celebration of your support, and it’s happening because of an ingenious strategy that’s changing the face of business.

The news broke, and as you click through the links, you can't help but feel a surge of excitement. This isn’t just a sale; it’s a gesture of thankfulness, a way for Nintendo to say “Thank you” to you, the player who’s been a fan for the past decade or more. And it’s happening because of a clever business move.

It’s all thanks to the tariffs, the tariffs that were unexpectedly generous. Nintendo, understanding the importance of maintaining a strong community, decided to go ahead with the sale, making the most of the situation. The $300 million in tariffs that were paid but not fully used were a lifeline for the company, allowing them to offer such a significant discount without cutting into their bottom line.

The timing couldn’t have been better. The sale is taking place from September 12th to September 26th, 2026, a period that’s perfect for the holiday season. It’s a rare opportunity for those who’ve been loyal to Nintendo to get in on the action, just in time for the festive spirit. The store is buzzing with anticipation, and the excitement is palpable.

But it’s not just about the sale; it’s about the community, about the players who’ve been there through thick and thin. The Customer Appreciation Sale is a testament to the power of community, a way for Nintendo to say “Thank you” to all those who’ve supported the brand over the years.

So, what’s in the sale? A treasure trove of deals, from 30% off dozens of Switch digital games to discounts on select physical accessories and amiibo. It’s a perfect time to upgrade your gaming setup or pick up a new game you’ve been eyeing for months. And while the sale is happening, don’t miss the chance to buy a Nintendo Switch or a new game for the Nintendo Switch that’s on special at the time.

The sale is a celebration of Nintendo’s commitment to its community, a way for the company to say “Thank you” for all the support and hard work of its players. And it’s a reminder that sometimes, the most meaningful gestures can come from unexpected places, as long as you’re open to them.

Key takeaways

  • 01Nintendo of America announces Customer Appreciation Sale
  • 0230% off Switch games, accessories, and more
  • 03Partially funded by tariff-related refunds
  • 04Promotion made possible in part by $300 million in tariff refunds

Adventure awaits! The eagerly anticipated Nintendo of America announces Customer Appreciation Sale, an event that has been trending right now. This sale comes after a news article in Forbes highlights the company's initiative to offer a refund instead of a traditional discount. Forbes reported that the move is due to tariff-related refunds, which Nintendo absorbed, making promotions like these possible. The announcement also mentions the $300 million in tariff refunds that helped fund the promotions. This Customer Appreciation Sale is not just a discount; it's a gesture of appreciation for Nintendo players' continued support, making it a rare and significant event within the gaming community. The sale runs from September 12-26, 2026, offering 30% off dozens of Switch games, DLC, accessories, and amiibo. It's a chance for Nintendo fans to get a taste of the latest and greatest from the company while making a statement of gratitude. The sale is set to be an exciting event, offering a unique shopping experience that is sure to be remembered. The Customer Appreciation Sale is our way of saying thank you to Nintendo players for their continued support, and it's made possible even further by the $300 million in tariff-related refunds. The sale is indeed a game-changer, and fans of all ages are likely to be impressed. This one is not to be missed; for a chance to save big on the latest and greatest from Nintendo, sign up now for the Customer Appreciation Sale. Nintendo of America is rolling out a major Customer Appreciation Sale from Sept. 12-26, offering 30% off dozens of Nintendo Switch digital games and bundles, plus discounts on select physical Switches and accessories. Nintendo of America is also offering special deals on Nintendo Switch games and accessories for Nintendo Switch. The Customer Appreciation Sale is a rare event that is sure to be a hit with Nintendo fans. The sale is made possible in part by the $300 million

WFrom Wikipedia
Super Mario Maker is a 2015 platform game and game creation system developed and published by Nintendo. An entry in the Super Mario series, the game allowed players to create, play, and share courses based on previous Super Mario titles including Super Mario Bros., Super Mario Bros. 3, Super Mario World, and New Super Mario Bros. U. The game was released on the Wii U in September 2015 as part of the 30th anniversary of Super Mario Bros.
Read “Super Mario Maker” on Wikipedia

Frequently asked

What is Nintendo's Customer Appreciation Sale?

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Nintendo of America is rolling out a major Customer Appreciation Sale from September 12-26, 2026, offering 30% off dozens of Nintendo Switch digital games and bundles, plus discounts on select physical Switches and accessories, all made possible in part by $300 million in tariff-related refunds.

When is the Nintendo Customer Appreciation Sale?

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The sale runs from September 12-26, 2026.

How much is the discount on Nintendo Switch products during the Customer Appreciation Sale?

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The discount is 30% off dozens of Nintendo Switch digital games and bundles.

Can I participate in the Customer Appreciation Sale?

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Yes, the sale is open to all Nintendo Switch players.

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Source transparency · 4 claims+

Nintendo of America announces Customer Appreciation Sale

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30% off Switch games, accessories, and more

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Partially funded by tariff-related refunds

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Promotion made possible in part by $300 million in tariff refunds

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Written for GPT AUTOBLOG by Søren Ash. Compiled from the cited sources. Trend signal via Google Trends.

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