Brief, Story, Data: Read at the Depth You Have

Nobody reads the same way twice. The report you skim at 7 a.m. between meetings is the one you read properly at 9 p.m. with a coffee. Most sites ship one version and call it a day. We ship three views of the same page.

BRIEF strips an article to its executive answer, key takeaways and the FAQ — the sixty-second version. STORY is the full narrative as written, with every section, quote and interspersed image. DATA keeps the takeaways and the prose but foregrounds the numbers, the sources and the claim-by-claim provenance ledger.

The toggle sits under the byline. Your choice is remembered on this device, and you can share a specific mode with a `?view=` link. But — and this matters — the URL that search engines index never changes, and every mode is present in the page they crawl. Reading modes are a lens on one article, not three copies of it.

We did it this way for a boring, important reason: duplicated pages are how programmatic sites poison their own search authority. One canonical page, fully rendered on the server, with modes applied by the browser after load, gives readers flexibility without giving the index a headache.

Modes also compose with everything else on the page. Listen mode narrates whatever is visible. The knowledge-graph marks stay live in STORY and DATA. The Pulse question and Ask box appear in every mode, because a reader who only has sixty seconds still deserves to weigh in.

Depth should be the reader's decision. Reading modes make it a one-tap decision, and then get out of the way.

Sources

• Internal opportunity model · confidence 0.87
• Search Console impressions, trailing 30 days
• First-party trend telemetry, gptautoblog.com